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Title details for Using Twitter to Build Communities by Valerie Forrestal - Available

Using Twitter to Build Communities

A Primer for Libraries, Archives, and Museums

by Valerie Forrestal
Tinamarie Vella
ebook
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Using Twitter to Build Communities looks at ways for libraries, archives, and museums to go far beyond Twitter as a "broadcasting" tool, and highlights innovative methods to use the service to spark communication and create ties within your institution's greater community.
Appropriate for the social media beginner as well as the experienced user, it covers topics like:
  • Creating a Social Media Strategy/Policy
  • Choosing the Right Software
  • Gaining Followers
  • How to curate content
  • How and when to automate your feed
  • How and when to embed your feed
  • How to use cross-platform strategies
  • Using Analytics

    • This book condenses years of research and expertise on using Twitter in an institutional setting into one handy reference for launching or reviving your organization's Twitter presence into an impactful medium in your community.

    • Creators

    • Publisher

    • Release date

      November 2, 2018

    • Formats

      • Kindle Book

      • OverDrive Read

        • ISBN: 9781538106068

      • EPUB ebook

        • ISBN: 9781538106068
        • File size: 5092 KB

    • Languages

      • English

    • Reviews

      • Library Journal

        April 1, 2019

        Forrestal (web svcs. librarian, City Univ. of New York) and Vella (lib. manager, City Univ. of New York) argue that Twitter can best be leveraged by libraries, museums, and archives as a tool for building community and networking rather than simply broadcasting news and events indiscriminately. As such, this work is designed to prepare both novices and regular users to employ social media to demonstrate their institution's value to constituents. Some sections are generalized and platform agnostic, such as developing a social media policy, learning how to understand community needs, and evaluating social media options. Others are Twitter centric or focus on current apps and devices (including detailed, step-by-step, menu-by-menu instructions in some instances). This resource will work well for those interested in learning how to build a following, use automation tools, create and curate content, harness hashtags, and publish across platforms. Appended examples of University of Central Florida Libraries' social media guide and San Mateo County Libraries' social media procedures will further give beginners a starting point. VERDICT Recommended for those interested in developing a more robust social media program geared toward community engagement.--Evan M. Anderson, Kirkendall P.L., Ankeny, IA

        Copyright 2019 Library Journal, LLC Used with permission.

    Formats

    • Kindle Book
    • OverDrive Read
    • EPUB ebook

    subjects

    Languages

    • English

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